@article{8e2ff06ad27f40faa5624a994cc98c33,
title = "Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications.",
keywords = "commitment, dyad, football shirts, rmatrix, relationship, sponsorship",
author = "Simon. Chadwick and D. Thwaites",
note = "The full text of this article is not available from this repository.",
year = "2006",
month = may,
language = "English",
volume = "7",
pages = "163--179",
journal = "International Journal of Sports Marketing and Sponsorship",
issn = "1464-6668",
publisher = "Emerald",
number = "3",
}