Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications.

Simon. Chadwick, D. Thwaites

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)163-179
JournalInternational Journal of Sports Marketing and Sponsorship
Volume7
Issue number3
Publication statusPublished - May 2006

Bibliographical note

The full text of this article is not available from this repository.

Keywords

  • commitment
  • dyad
  • football shirts
  • rmatrix
  • relationship
  • sponsorship

Cite this

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journal = "International Journal of Sports Marketing and Sponsorship",
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