|Journal||International Journal of Sports Marketing and Sponsorship|
|Publication status||Published - May 2006|
Bibliographical noteThe full text of this article is not available from this repository.
- football shirts
Chadwick, S., & Thwaites, D. (2006). Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications. International Journal of Sports Marketing and Sponsorship, 7(3), 163-179.