Disruptive Innovation at the Base-of-the-Pyramid: Opportunities, and Challenges for Multinationals in African emerging market

Abiodun Adegbile, David Sarpong

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Purpose – The authors aim to examine the potential opportunities and challenges multinationals operating in Africa are likely to encounter when they seek to pioneer disruptive innovations at the base of the pyramid (BoP) in African emerging markets.

Design/methodology/approach – Drawing on the extant literature on the BoP, disruptive innovation and the African business context, the authors explore the pioneering of disruptive innovations in the African socio-economic context.

Findings – This study develops various hypotheses to extend our understanding of disruptive innovations at the BoP. The authors also delineate potential managerial and institutional challenges multinational corporations (MNCs) are likely to encounter in their efforts to pioneering disruptive innovations for BoP
customers in African emerging markets.

Practical implications – The authors develop some recommendations for MNCs on how to create and capture value from disruptive innovations in African emerging markets

Originality/value – The authors delineate African context-specific managerial and institutional challenges that MNCs might encounter when seeking to develop disruptive innovation at the BoP.
Original languageEnglish
Pages (from-to)111-138
Number of pages28
JournalCritical Perspectives on International Business
Volume14
Issue number2/3
DOIs
Publication statusPublished - 2018
Externally publishedYes

Fingerprint

Base of the pyramid
Emerging markets
Multinationals
Disruptive innovation
Africa
Multinational corporations
Pioneering
Socio-economics
Design methodology
Pioneers
Market value
Value capture

Keywords

  • Africa
  • Base of the pyramid
  • MNCs
  • Disruptive innovations
  • Institutional challenge

Cite this

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title = "Disruptive Innovation at the Base-of-the-Pyramid: Opportunities, and Challenges for Multinationals in African emerging market",
abstract = "Purpose – The authors aim to examine the potential opportunities and challenges multinationals operating in Africa are likely to encounter when they seek to pioneer disruptive innovations at the base of the pyramid (BoP) in African emerging markets.Design/methodology/approach – Drawing on the extant literature on the BoP, disruptive innovation and the African business context, the authors explore the pioneering of disruptive innovations in the African socio-economic context.Findings – This study develops various hypotheses to extend our understanding of disruptive innovations at the BoP. The authors also delineate potential managerial and institutional challenges multinational corporations (MNCs) are likely to encounter in their efforts to pioneering disruptive innovations for BoPcustomers in African emerging markets.Practical implications – The authors develop some recommendations for MNCs on how to create and capture value from disruptive innovations in African emerging markets Originality/value – The authors delineate African context-specific managerial and institutional challenges that MNCs might encounter when seeking to develop disruptive innovation at the BoP.",
keywords = "Africa , Base of the pyramid, MNCs, Disruptive innovations, Institutional challenge",
author = "Abiodun Adegbile and David Sarpong",
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AB - Purpose – The authors aim to examine the potential opportunities and challenges multinationals operating in Africa are likely to encounter when they seek to pioneer disruptive innovations at the base of the pyramid (BoP) in African emerging markets.Design/methodology/approach – Drawing on the extant literature on the BoP, disruptive innovation and the African business context, the authors explore the pioneering of disruptive innovations in the African socio-economic context.Findings – This study develops various hypotheses to extend our understanding of disruptive innovations at the BoP. The authors also delineate potential managerial and institutional challenges multinational corporations (MNCs) are likely to encounter in their efforts to pioneering disruptive innovations for BoPcustomers in African emerging markets.Practical implications – The authors develop some recommendations for MNCs on how to create and capture value from disruptive innovations in African emerging markets Originality/value – The authors delineate African context-specific managerial and institutional challenges that MNCs might encounter when seeking to develop disruptive innovation at the BoP.

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