Bibliographical noteThe full text of this item is not currently available from the repository. Please note Dr Roy was working at IBS business school, Hyderabad at the time of publication.
- financial service providers
- retail banking
- corporate image
Roy, S. K., & Shekhar, V. (2010). Dimensional hierarchy of trustworthiness of financial service providers. International Journal of Bank Marketing, 28(1), 47-64. https://doi.org/10.1108/02652321011013580