Differential Effect of Positive Emotions on Consumer Attitudes towards Brand Placements

Anvita Kumar

Research output: Working paper

Original languageEnglish
Publication statusIn preparation - 30 Aug 2017

Cite this

@techreport{6b16a9b800eb4b83b6a1c38fb5dc56dd,
title = "Differential Effect of Positive Emotions on Consumer Attitudes towards Brand Placements",
author = "Anvita Kumar",
year = "2017",
month = "8",
day = "30",
language = "English",
type = "WorkingPaper",

}

TY - UNPB

T1 - Differential Effect of Positive Emotions on Consumer Attitudes towards Brand Placements

AU - Kumar, Anvita

PY - 2017/8/30

Y1 - 2017/8/30

M3 - Working paper

BT - Differential Effect of Positive Emotions on Consumer Attitudes towards Brand Placements

ER -