Developing a new construct for Green Marketing

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	7th Regional European Marketing Academy Conference - Sarajevo, Bosnia and Herzegovina Duration: 5 Sept 2016 → …

Conference	7th Regional European Marketing Academy Conference
Country/Territory	Bosnia and Herzegovina
City	Sarajevo
Period	5/09/16 → …

Keywords

@conference{b822c674c4114a9681574969005af7ca,

title = "Developing a new construct for Green Marketing",

keywords = "green marketing orientation, green marketing, scale development",

author = "Karolos Papadas and George Avlonitis",

year = "2016",

language = "English",

note = "7th Regional European Marketing Academy Conference ; Conference date: 05-09-2016",

}