Developing a new construct for Green Marketing

Karolos Papadas, George Avlonitis

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
Event7th Regional European Marketing Academy Conference - Sarajevo, Bosnia and Herzegovina
Duration: 5 Sep 2016 → …

Conference

Conference7th Regional European Marketing Academy Conference
CountryBosnia and Herzegovina
CitySarajevo
Period5/09/16 → …

Keywords

  • green marketing orientation
  • green marketing
  • scale development

Cite this

Papadas, K., & Avlonitis, G. (2016). Developing a new construct for Green Marketing. Paper presented at 7th Regional European Marketing Academy Conference, Sarajevo, Bosnia and Herzegovina.