Abstract
Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is related to specific prevailing factors in the host markets. This paper considers the extent to which the nature of entry to overseas markets is predicated upon the existence of specific variables related to both the firm and the host markets. Regression analyses indicate strong positive relationships between competitive intensity, degree of standardisation, extent of market research and political risks. Conversely, negative relationships were found in relation to normative cultural constructs.
Original language | English |
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Pages (from-to) | 1-18 |
Number of pages | 18 |
Journal | World Review of Entrepreneurship, Management and Sustainable Development |
Volume | 4 |
Issue number | 1 |
Early online date | 9 Dec 2007 |
DOIs | |
Publication status | Published - 2008 |
Keywords
- international entrepreneurship
- foreign markets
- entry modes
- UK companies
- United Kingdom
- market entry