Designing with both halves of the brain

Mike Tovey

Research output: Contribution to journalArticle

19 Citations (Scopus)


There appear to be distinct differences between the two hemispheres of the human brain in terms of preferred styles of thinking. In designing, it seems necessary that both styles are engaged, with the designer switching from one to the other as appropriate. This paper briefly reviews the differences between the two hemispheres, and relates the differences to the cognitive styles implied by different design methods. It offers a dual processing model as a basis for designing.
Original languageEnglish
Pages (from-to)219-228
JournalDesign Studies
Issue number4
Publication statusPublished - 1984

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  • brain function asymmetries
  • cognitive styles
  • design methods


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