Designing with both halves of the brain

Mike Tovey

doi:10.1016/0142-694X(84)90057-7

Designing with both halves of the brain

Mike Tovey

FAH School of Art and Design

Research output: Contribution to journal › Article

19 Citations (Scopus)

Abstract

There appear to be distinct differences between the two hemispheres of the human brain in terms of preferred styles of thinking. In designing, it seems necessary that both styles are engaged, with the designer switching from one to the other as appropriate. This paper briefly reviews the differences between the two hemispheres, and relates the differences to the cognitive styles implied by different design methods. It offers a dual processing model as a basis for designing.

Original language	English
Pages (from-to)	219-228
Journal	Design Studies
Volume	5
Issue number	4
DOIs	https://doi.org/10.1016/0142-694X(84)90057-7
Publication status	Published - 1984

Bibliographical note

This article is not available on the repository

Keywords

brain function asymmetries
cognitive styles
design methods

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10.1016/0142-694X(84)90057-7

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title = "Designing with both halves of the brain",

abstract = "There appear to be distinct differences between the two hemispheres of the human brain in terms of preferred styles of thinking. In designing, it seems necessary that both styles are engaged, with the designer switching from one to the other as appropriate. This paper briefly reviews the differences between the two hemispheres, and relates the differences to the cognitive styles implied by different design methods. It offers a dual processing model as a basis for designing.",

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KW - cognitive styles

KW - design methods

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Designing with both halves of the brain

Abstract

Bibliographical note

Keywords

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