@inbook{ccdc067ad0d8466ebfaa5d93a015d38e,
title = "Designing for everyone, one person at a time.",
author = "Deana McDonagh and D. Formosa",
year = "2010",
month = oct,
day = "27",
doi = "10.1007/978-3-642-14338-0\_7",
language = "English",
isbn = "978-3642143373",
volume = "2nd edition",
pages = "91--100",
editor = "Florian Kohlbacher and Cornelius Herstatt",
booktitle = "The Silver Market Phenomenon: Marketing and Innovation in the Aging Society",
publisher = "Springer",
address = "United Kingdom",
}