Designing for everyone, one person at a time.

Deana McDonagh; D. Formosa

doi:10.1007/978-3-642-14338-0_7

Designing for everyone, one person at a time.

Deana McDonagh, D. Formosa

Coventry University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

7 Citations (Scopus)

Original language	English
Title of host publication	The Silver Market Phenomenon: Marketing and Innovation in the Aging Society
Editors	Florian Kohlbacher, Cornelius Herstatt
Place of Publication	Berlin
Publisher	Springer
Pages	91-100
Volume	2nd edition
ISBN (Print)	978-3642143373
DOIs	https://doi.org/10.1007/978-3-642-14338-0_7
Publication status	Published - 27 Oct 2010

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10.1007/978-3-642-14338-0_7

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title = "Designing for everyone, one person at a time.",

author = "Deana McDonagh and D. Formosa",

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A2 - Kohlbacher, Florian

A2 - Herstatt, Cornelius

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Designing for everyone, one person at a time.

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