Designing for everyone, one person at a time.

Deana McDonagh, D. Formosa

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society
EditorsFlorian Kohlbacher, Cornelius Herstatt
Place of PublicationBerlin
PublisherSpringer
Pages91-100
Volume2nd edition
ISBN (Print)978-3642143373
DOIs
Publication statusPublished - 27 Oct 2010

Cite this

McDonagh, D., & Formosa, D. (2010). Designing for everyone, one person at a time. In F. Kohlbacher, & C. Herstatt (Eds.), The Silver Market Phenomenon: Marketing and Innovation in the Aging Society (Vol. 2nd edition, pp. 91-100). Berlin: Springer. https://doi.org/10.1007/978-3-642-14338-0