Designing for everyone, one person at a time.

Deana McDonagh, D. Formosa

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society
EditorsFlorian Kohlbacher, Cornelius Herstatt
Place of PublicationBerlin
PublisherSpringer
Pages91-100
Volume2nd edition
ISBN (Print)978-3642143373
DOIs
Publication statusPublished - 27 Oct 2010

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