Designing for everyone, one person at a time.

Deana McDonagh, D. Formosa

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society
EditorsFlorian Kohlbacher, Cornelius Herstatt
Place of PublicationBerlin
PublisherSpringer
Pages91-100
Volume2nd edition
ISBN (Print)978-3642143373
DOIs
Publication statusPublished - 27 Oct 2010

Cite this

McDonagh, D., & Formosa, D. (2010). Designing for everyone, one person at a time. In F. Kohlbacher, & C. Herstatt (Eds.), The Silver Market Phenomenon: Marketing and Innovation in the Aging Society (Vol. 2nd edition, pp. 91-100). Berlin: Springer. https://doi.org/10.1007/978-3-642-14338-0

Designing for everyone, one person at a time. / McDonagh, Deana; Formosa, D.

The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. ed. / Florian Kohlbacher; Cornelius Herstatt. Vol. 2nd edition Berlin : Springer, 2010. p. 91-100.

Research output: Chapter in Book/Report/Conference proceedingChapter

McDonagh, D & Formosa, D 2010, Designing for everyone, one person at a time. in F Kohlbacher & C Herstatt (eds), The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. vol. 2nd edition, Springer, Berlin, pp. 91-100. https://doi.org/10.1007/978-3-642-14338-0
McDonagh D, Formosa D. Designing for everyone, one person at a time. In Kohlbacher F, Herstatt C, editors, The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. Vol. 2nd edition. Berlin: Springer. 2010. p. 91-100 https://doi.org/10.1007/978-3-642-14338-0
McDonagh, Deana ; Formosa, D. / Designing for everyone, one person at a time. The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. editor / Florian Kohlbacher ; Cornelius Herstatt. Vol. 2nd edition Berlin : Springer, 2010. pp. 91-100
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