Original language | English |
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Title of host publication | The Silver Market Phenomenon: Marketing and Innovation in the Aging Society |
Editors | Florian Kohlbacher, Cornelius Herstatt |
Place of Publication | Berlin |
Publisher | Springer |
Pages | 91-100 |
Volume | 2nd edition |
ISBN (Print) | 978-3642143373 |
DOIs | |
Publication status | Published - 27 Oct 2010 |
Designing for everyone, one person at a time.
Deana McDonagh, D. Formosa
Research output: Chapter in Book/Report/Conference proceeding › Chapter