DESIGN-DRIVEN INNOVATION: SUPERYACHT VERTICAL TENDER

Since the creation of the market sector speedboat platform tenders have been the vernacular accessory for superyachts. Where higher end tenders are designed to embody the DNA of the mothership, conveying a signature relationship in port, superyachts are conventionally fitted with helipads for touchdown use only, with a charter helicopter transporting clients. Megayachts have parking and refuelling capability for helicopters, which has significant design implications due to more significant fire safety regulations. Current helicopters in the industry are based on conventional commercial or military platforms, with a degree of interior customisation. This project engages in Design-Driven Innovation to change the design meaning of the relationship between tender and mothership by developing an Aston Martin helicopter as a Superyacht Vertical Tender. Where the mothership superyacht has the VVIP helicopter as a focal point of the user design experience. The project’s core aim was to create a design that embodied the exclusivity and convenience of helicopter travel with the emotional appeal of the Aston Martin brand. With the future of high-end transportation becoming more individual, the design was tailored for a specific client user application. The final design proposal was a low carbon helicopter designed specifically for the VVIP market. Proportions are key to the exterior design of any Aston Martin, which are juxtaposed to those of a conventional helicopters. Ensuring the exterior design had Aston Martin DNA was a challenge addressed through the technological innovations of coaxial rotors and hybrid drive. These also reduced the CO2 footprint of the helicopter to support current developments in sustainable luxury trends. The main inspiration for the interior design was equestrian craftsmanship, specifically the Hermès Talaris saddle. This piece combines traditional craftsmanship with advanced materials as it has a carbon and titanium structure making it lighter than traditional saddles.