Design-driven innovation of a high speed art deco superyacht coastal cruiser for the Chinese market

Sean McCartan, R. Verheijden, J. Roy, C. Nuvolari-Duodo

    Research output: Chapter in Book/Report/Conference proceedingChapter

    6 Citations (Scopus)

    Abstract

    The Chinese cultural interpretation of a superyacht, in terms of luxury and functionality, is fluid. It will eventually become more defined, as leisure boating becomes more established as a high-status luxury activity. This paper reports on a multidisciplinary superyacht design project engaging in Design-Driven Innovation through the application of a technologically advanced high speed platform combined with the implementation of a culturally specific emotional design framework. Building on the emotional design aspects of high speed boating and contemporary Chinese luxury, including the heritage of Chinese Art Deco, this project proposes a change in the design meaning associated with superyachts by developing an Art Deco high speed superyacht coastal cruiser for the Chinese market, based on the 130m BMT Nigel Gee Pentamaran concept
    Original languageEnglish
    Title of host publicationRINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013
    Place of PublicationLondon
    PublisherRINA
    Pages75-86
    ISBN (Print)978-190902415-1
    Publication statusPublished - 2013
    EventDesign and Construction of Super and Mega Yachts - Genoa, Italy
    Duration: 8 May 20139 May 2013

    Conference

    ConferenceDesign and Construction of Super and Mega Yachts
    CountryItaly
    CityGenoa
    Period8/05/139/05/13

    Bibliographical note

    This conference paper is not yet available on the repository. The paper was given at the International Conference on Design and Construction of Super and Mega Yachts; Genoa; Italy; 8 May 2013 through 9 May 2013

    Keywords

    • Commerce
    • Yachts
    • Chinese markets
    • Design projects
    • Design-driven innovations
    • Emotional design
    • High Speed
    • Pentamaran
    • Superyachts

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  • Cite this

    McCartan, S., Verheijden, R., Roy, J., & Nuvolari-Duodo, C. (2013). Design-driven innovation of a high speed art deco superyacht coastal cruiser for the Chinese market. In RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013 (pp. 75-86). London: RINA.