Design-driven innovation of a high speed art deco superyacht coastal cruiser for the Chinese market

Sean McCartan; R. Verheijden; J. Roy; C. Nuvolari-Duodo

Design-driven innovation of a high speed art deco superyacht coastal cruiser for the Chinese market

Sean McCartan, R. Verheijden, J. Roy, C. Nuvolari-Duodo

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The Chinese cultural interpretation of a superyacht, in terms of luxury and functionality, is fluid. It will eventually become more defined, as leisure boating becomes more established as a high-status luxury activity. This paper reports on a multidisciplinary superyacht design project engaging in Design-Driven Innovation through the application of a technologically advanced high speed platform combined with the implementation of a culturally specific emotional design framework. Building on the emotional design aspects of high speed boating and contemporary Chinese luxury, including the heritage of Chinese Art Deco, this project proposes a change in the design meaning associated with superyachts by developing an Art Deco high speed superyacht coastal cruiser for the Chinese market, based on the 130m BMT Nigel Gee Pentamaran concept

Original language	English
Title of host publication	RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013
Place of Publication	London
Publisher	Royal Institution of Naval Architects
Pages	75-86
ISBN (Print)	978-190902415-1
Publication status	Published - 2013
Event	Design and Construction of Super and Mega Yachts - Genoa, Italy Duration: 8 May 2013 → 9 May 2013

Conference

Conference	Design and Construction of Super and Mega Yachts
Country/Territory	Italy
City	Genoa
Period	8/05/13 → 9/05/13

Bibliographical note

This conference paper is not yet available on the repository. The paper was given at the International Conference on Design and Construction of Super and Mega Yachts; Genoa; Italy; 8 May 2013 through 9 May 2013

Keywords

Commerce
Yachts
Chinese markets
Design projects
Design-driven innovations
Emotional design
High Speed
Pentamaran
Superyachts

Access to Document

Cite this

McCartan, S., Verheijden, R., Roy, J., & Nuvolari-Duodo, C. (2013). Design-driven innovation of a high speed art deco superyacht coastal cruiser for the Chinese market. In RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013 (pp. 75-86). Royal Institution of Naval Architects. http://www.rina.org.uk

Design-driven innovation of a high speed art deco superyacht coastal cruiser for the Chinese market. / McCartan, Sean; Verheijden, R.; Roy, J. et al.
RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013. London: Royal Institution of Naval Architects, 2013. p. 75-86.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

McCartan, S, Verheijden, R, Roy, J & Nuvolari-Duodo, C 2013, Design-driven innovation of a high speed art deco superyacht coastal cruiser for the Chinese market. in RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013. Royal Institution of Naval Architects, London, pp. 75-86, Design and Construction of Super and Mega Yachts, Genoa, Italy, 8/05/13. <http://www.rina.org.uk>

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abstract = "The Chinese cultural interpretation of a superyacht, in terms of luxury and functionality, is fluid. It will eventually become more defined, as leisure boating becomes more established as a high-status luxury activity. This paper reports on a multidisciplinary superyacht design project engaging in Design-Driven Innovation through the application of a technologically advanced high speed platform combined with the implementation of a culturally specific emotional design framework. Building on the emotional design aspects of high speed boating and contemporary Chinese luxury, including the heritage of Chinese Art Deco, this project proposes a change in the design meaning associated with superyachts by developing an Art Deco high speed superyacht coastal cruiser for the Chinese market, based on the 130m BMT Nigel Gee Pentamaran concept",

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author = "Sean McCartan and R. Verheijden and J. Roy and C. Nuvolari-Duodo",

note = "This conference paper is not yet available on the repository. The paper was given at the International Conference on Design and Construction of Super and Mega Yachts; Genoa; Italy; 8 May 2013 through 9 May 2013; Design and Construction of Super and Mega Yachts ; Conference date: 08-05-2013 Through 09-05-2013",

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AB - The Chinese cultural interpretation of a superyacht, in terms of luxury and functionality, is fluid. It will eventually become more defined, as leisure boating becomes more established as a high-status luxury activity. This paper reports on a multidisciplinary superyacht design project engaging in Design-Driven Innovation through the application of a technologically advanced high speed platform combined with the implementation of a culturally specific emotional design framework. Building on the emotional design aspects of high speed boating and contemporary Chinese luxury, including the heritage of Chinese Art Deco, this project proposes a change in the design meaning associated with superyachts by developing an Art Deco high speed superyacht coastal cruiser for the Chinese market, based on the 130m BMT Nigel Gee Pentamaran concept

KW - Commerce

KW - Yachts

KW - Chinese markets

KW - Design projects

KW - Design-driven innovations

KW - Emotional design

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ER -

Design-driven innovation of a high speed art deco superyacht coastal cruiser for the Chinese market

Abstract

Conference

Bibliographical note

Keywords

Access to Document

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Cite this