DESIGN-DRIVEN INNOVATION: NEXT GENERATION HIGH SPEED TRANSATLANTIC SUPERLINER

Sean McCartan, P. Crotty, B. Verheijden

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding

    2 Citations (Scopus)

    Abstract

    This paper reports on a transatlantic superliner design concept, which engages in Design-Driven Innovation to develop a new market sector for high speed multifunctional vessel to compete with both air freight and business class air travel in addition to the role of a superliner cruise ship. This design proposal offers the business traveller a personalised office space with global connectivity to make the journey a seamless extension of the working environment. This is specifically targeted at the creative design industries, with large design office spaces for collaborative working. There is also conference facilities and exhibition spaces, to facilitate product launches and client negotiations. The logistics role of the vessel gives the cruising passengers and business travellers a lower carbon footprint that a single function vessel, thereby engaging in green luxury. The vessel is based on the BMT ADX Express fast container ship Lo-Lo platform, capable of 37 Knots, offering a significant reduction in fuel consumption compared with conventional monohull platforms
    Original languageEnglish
    Title of host publicationUnknown Host Publication
    Publication statusPublished - 2014
    EventMarine Design - Coventry, United Kingdom
    Duration: 3 Sep 20144 Sep 2014

    Conference

    ConferenceMarine Design
    CountryUnited Kingdom
    CityCoventry
    Period3/09/144/09/14

    Bibliographical note

    This paper is not available on the repository. It was given at the Marine Design conference, 3-4 September 2014, Coventry, UK

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  • Cite this

    McCartan, S., Crotty, P., & Verheijden, B. (2014). DESIGN-DRIVEN INNOVATION: NEXT GENERATION HIGH SPEED TRANSATLANTIC SUPERLINER. In Unknown Host Publication