Design-driven innovation: A new luxury maritime leisure sector between cruising and superyacht charter

Sean McCartan, J. Edens

    Research output: Chapter in Book/Report/Conference proceedingChapter

    2 Citations (Scopus)

    Abstract

    The cruise industry has become one of the fastest growing tourism sectors. Growth in popularity has changed the luxury design meaning of cruising from its elitist beginnings into something more accessible and less exclusive. This paper reports on a design proposal that challenges perceptions of exclusivity in the American cruise market by using Design-Driven Innovation to create a 'technological epiphany', a new market between luxury cruising and superyacht charter. The design proposal consists of a main entertainment vessel (cruise liner) acting as a mothership, which transports SWATH floating apartments to various destination around the Caribbean. Where they are launched and later recovered, operating on the same principle as Dockwise yacht transporters. The SWATH floating apartments offer clients the freedom, luxury and privacy normally associated with superyachts. When docked with the mothership the floating apartments are fully integrated into the interior design of the mothership. The interior design proposals for both the mothership and floating apartments have been informed by the cultural specificity of luxury in the American market
    Original languageEnglish
    Title of host publicationRINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013
    Place of PublicationLondon
    PublisherRINA
    Pages53-64
    ISBN (Print)978-190902415-1
    Publication statusPublished - 2013

    Fingerprint

    Innovation
    Luxury
    Charter
    Leisure
    Floating
    Cruise
    New markets
    Integrated
    Privacy
    Entertainment
    Cruise industry
    Specificity
    Destination
    Exclusivity
    Tourism sector

    Bibliographical note

    This conference paper is not yet available on the repository. The paper was given at the International Conference on Design and Construction of Super and Mega Yachts; Genoa; Italy; 8 May 2013 through 9 May 2013

    Keywords

    • Architectural design
    • Commerce
    • Interiors (building)
    • Yachts
    • Cruise liners
    • Design proposal
    • Design-driven innovations
    • Fully integrated
    • Interior designs
    • Superyachts
    • Tourism sectors

    Cite this

    McCartan, S., & Edens, J. (2013). Design-driven innovation: A new luxury maritime leisure sector between cruising and superyacht charter. In RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013 (pp. 53-64). London: RINA.

    Design-driven innovation: A new luxury maritime leisure sector between cruising and superyacht charter. / McCartan, Sean; Edens, J.

    RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013. London : RINA, 2013. p. 53-64.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    McCartan, S & Edens, J 2013, Design-driven innovation: A new luxury maritime leisure sector between cruising and superyacht charter. in RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013. RINA, London, pp. 53-64.
    McCartan S, Edens J. Design-driven innovation: A new luxury maritime leisure sector between cruising and superyacht charter. In RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013. London: RINA. 2013. p. 53-64
    McCartan, Sean ; Edens, J. / Design-driven innovation: A new luxury maritime leisure sector between cruising and superyacht charter. RINA, Royal Institution of Naval Architects - International Conference on Design and Construction of Super and Mega Yachts 2013. London : RINA, 2013. pp. 53-64
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