S. McCartan, T. Thompson, L. Mori, A. Brossa, B. Verheijden

Research output: Chapter in Book/Report/Conference proceedingConference proceeding


This paper examines the relationship and commonality between contemporary cruise ship technologically, innovative interior concepts and the possible future evolution of the megayacht. Due to significant investment in developing new entertainment pathways from a multicultural perspective, the cruise sector is more progressive than the superyacht industry, which primarily focuses on exterior aesthetics and bespoke client luxury informed by cultural specificity. Moving beyond LY3 to the use of SOLAS PYC 13-36 on a larger interior area vessel platform than current superyachts, either monohull or catamaran, greater than 100m Loa, facilitates the opportunity to use the interior design meaning of a cruise ship with an atrium stairwell as a design focal point inspired by the emotional design of luxury hotels and a range of lounge variations to be used as an adaptable space. This paper presents a Transfer of Innovation (TOI) of a conceptual design approach to support the evolution of the megayacht towards a less egocentric product, informed by the design practices of the cruise ship industry. Addressing the market sector between superyachts and ultra-luxury cruise ships, through a new design meaning informed by technological innovation through the process of Design-Driven Innovation. Contemporary trends in cruise ship are rapidly evolving towards spectacularization and dematerialization. Entertainment is a core focus for cruise companies, immersing the passengers in a range of emotionally engaging experiences, which continuously change in space and time, resulting in the ever growing investments in entertainment technology. The passenger is attracted in an emotional path, constructed to give surprise and delight at every corner, through formal stereotypes, pop culture, and live shows. The main key trends of which are discussed, such as the use of large adaptable spaces, and the creation of a continuous passengers’ flux along the ship in an urban-like environment, where different design languages meet.
Original languageEnglish
Title of host publicationUnknown Host Publication
Publication statusPublished - 2015
EventMarine Design 2015 - London; United Kingdom, London, United Kingdom
Duration: 2 Sept 20153 Sept 2015


ConferenceMarine Design 2015
Country/TerritoryUnited Kingdom

Bibliographical note

This paper is not available on the repository. It was given at the Marine Design conference 2015, 2-3 September 2015, London, UK


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