Deconstructing the Meaning of Fun: Reimagining Customer Journeys through the Cultural Fabric of Consumer Experience

Natalia Zaboeva, Lee Quinn

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 5 Jul 2022
    EventAcademy of Marketing : Annual Conference - Huddersfield, United Kingdom
    Duration: 5 Jul 20227 Jul 2022

    Conference

    ConferenceAcademy of Marketing
    Country/TerritoryUnited Kingdom
    Period5/07/227/07/22

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