Deconstructing the Meaning of Fun: Reimagining Customer Journeys through the Cultural Fabric of Consumer Experience

Natalia Zaboeva, Lee Quinn

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 5 Jul 2022
Event	Academy of Marketing : Annual Conference - Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022

Cite this

@conference{7e02b49bdf2b4b7f96b8dad48f76fbc4,

title = "Deconstructing the Meaning of Fun: Reimagining Customer Journeys through the Cultural Fabric of Consumer Experience",

author = "Natalia Zaboeva and Lee Quinn",

year = "2022",

month = jul,

day = "5",

language = "English",

note = "Academy of Marketing : Annual Conference ; Conference date: 05-07-2022 Through 07-07-2022",

}