Decision support system for international marketing of higher education: a new method to investigate the feasibility of launching a new academic course at UK universities

Rami Ayoubi, A Baird

    Research output: Contribution to conferenceAbstractpeer-review

    Original languageEnglish
    Publication statusPublished - 2017
    EventAcademy of Marketing SIG - Marketing of Higher Education - London, United Kingdom
    Duration: 3 Apr 20173 Apr 2017

    Conference

    ConferenceAcademy of Marketing SIG - Marketing of Higher Education
    Country/TerritoryUnited Kingdom
    CityLondon
    Period3/04/173/04/17

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