Decision support system for international marketing of higher education: a new method to investigate the feasibility of launching a new academic course at UK universities

Rami Ayoubi, A Baird

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2017
EventAcademy of Marketing SIG - Marketing of Higher Education - London, United Kingdom
Duration: 3 Apr 20173 Apr 2017

Conference

ConferenceAcademy of Marketing SIG - Marketing of Higher Education
CountryUnited Kingdom
CityLondon
Period3/04/173/04/17

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