Decision support system for international marketing of higher education:  a new method to investigate the feasibility of launching a new academic course at UK universities

Rami Ayoubi; A Baird

Decision support system for international marketing of higher education: a new method to investigate the feasibility of launching a new academic course at UK universities

School of Strategy and Leadership

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2017
Event	Academy of Marketing SIG - Marketing of Higher Education - London, United Kingdom Duration: 3 Apr 2017 → 3 Apr 2017

Conference

Conference	Academy of Marketing SIG - Marketing of Higher Education
Country/Territory	United Kingdom
City	London
Period	3/04/17 → 3/04/17

Cite this

Decision support system for international marketing of higher education: a new method to investigate the feasibility of launching a new academic course at UK universities. / Ayoubi, Rami; Baird, A.
2017. Abstract from Academy of Marketing SIG - Marketing of Higher Education, London, United Kingdom.

Research output: Contribution to conference › Abstract › peer-review

@conference{a06e1a75ab8c4da7ab4f0cc1bcbe6be1,

title = "Decision support system for international marketing of higher education: a new method to investigate the feasibility of launching a new academic course at UK universities",

author = "Rami Ayoubi and A Baird",

year = "2017",

language = "English",

note = "Academy of Marketing SIG - Marketing of Higher Education ; Conference date: 03-04-2017 Through 03-04-2017",

}