|Publication status||Published - 2017|
|Event||Academy of Marketing SIG - Marketing of Higher Education - London, United Kingdom|
Duration: 3 Apr 2017 → 3 Apr 2017
|Conference||Academy of Marketing SIG - Marketing of Higher Education|
|Period||3/04/17 → 3/04/17|
Ayoubi, R., & Baird, A. (2017). Decision support system for international marketing of higher education: a new method to investigate the feasibility of launching a new academic course at UK universities. Abstract from Academy of Marketing SIG - Marketing of Higher Education, London, United Kingdom.