Dead or Alive? The Source Credibility of Dead Celebrities

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Jul 2008
EventAcademy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom
Duration: 8 Jul 200810 Jul 2008

Conference

ConferenceAcademy of Marketing Annual Conference
Abbreviated titleAM 2008
CountryUnited Kingdom
CityAberdeen
Period8/07/0810/07/08

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