Dead or Alive? The Source Credibility of Dead Celebrities

Julia Tyrrell

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - Jul 2008
    EventAcademy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom
    Duration: 8 Jul 2008 → 10 Jul 2008

    Conference

    ConferenceAcademy of Marketing Annual Conference
    Abbreviated titleAM 2008
    Country/TerritoryUnited Kingdom
    CityAberdeen
    Period8/07/08 → 10/07/08

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