Dead or Alive? The Source Credibility of Dead Celebrities

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Jul 2008
EventAcademy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom
Duration: 8 Jul 200810 Jul 2008

Conference

ConferenceAcademy of Marketing Annual Conference
Abbreviated titleAM 2008
CountryUnited Kingdom
CityAberdeen
Period8/07/0810/07/08

Cite this

Tyrrell, J. (2008). Dead or Alive? The Source Credibility of Dead Celebrities. Paper presented at Academy of Marketing Annual Conference, Aberdeen, United Kingdom.

Dead or Alive? The Source Credibility of Dead Celebrities. / Tyrrell, Julia.

2008. Paper presented at Academy of Marketing Annual Conference, Aberdeen, United Kingdom.

Research output: Contribution to conferencePaper

Tyrrell, J 2008, 'Dead or Alive? The Source Credibility of Dead Celebrities' Paper presented at Academy of Marketing Annual Conference, Aberdeen, United Kingdom, 8/07/08 - 10/07/08, .
Tyrrell J. Dead or Alive? The Source Credibility of Dead Celebrities. 2008. Paper presented at Academy of Marketing Annual Conference, Aberdeen, United Kingdom.
Tyrrell, Julia. / Dead or Alive? The Source Credibility of Dead Celebrities. Paper presented at Academy of Marketing Annual Conference, Aberdeen, United Kingdom.
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note = "Academy of Marketing Annual Conference : Reflective Marketing in a Material World, AM 2008 ; Conference date: 08-07-2008 Through 10-07-2008",

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T1 - Dead or Alive? The Source Credibility of Dead Celebrities

AU - Tyrrell, Julia

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