The pluralisation of social realities has meant that there is a need to study the growing individualisation of ways of living against the backdrop of social environments. Such pluralisation requires a new understanding of the empirical study of social phenomena. The era of big narratives and grandiose theorisation is over. Local-, temporal-, and situationalpositioned narratives and microtheorisation are now required to understand the processes, practices, and meanings that govern social reality. Thus qualitative research, particularly within psychology, was manufactured as a need to study the subjective and constructed meanings to everyday experiences and practices as an essential tool.