|Journal||International Journal of Electronic Customer Relationship Management|
|Publication status||Published - 2012|
Bibliographical notePlease note Dr Mutum was working at Warwick University at the time of publication.
- customer relationship management
- CRM advances
- dark side
- customer trust
Nguyen, B., & Mutum, D. S. (2012). Customer relationship management: advances, dark sides, exploitation and unfairness. International Journal of Electronic Customer Relationship Management, 6(1), 1-19. https://doi.org/10.1504/IJECRM.2012.046467