Cultured meat for a disruptive sustainable future – A preliminary literature review with bibliometric analysis to design a research agenda

Annesha Makhal, Balkrushna Potdar

Research output: Contribution to conferencePaperpeer-review

Abstract

The objective of this developmental paper is to gauge the nature and direction of the cultured meat literature. Cultured meat offers a disruptive sustainability solution to the rising global demand for meat, thus offering new business opportunities and challenges. The preliminary literature review and
bibliometric analysis show that the cultured meat research steams fall under three clusters: (1) Environmental impacts of cultured meat; (2) Consumer acceptance and consumption of cultured meet; and (3) Consumer perceptions of cultured meat. Building on from this review, four research opportunities are suggested: (1) Identifying comprehensive influencers; (2) Developing world contexts;
(3) Marketing communications research; and (4) Relationship Marketing.
Original languageEnglish
Publication statusPublished - Sept 2023
EventBritish Academy of Management Conference 2023: 37th Annual Conference - Brighton, United Kingdom
Duration: 1 Sept 20236 Sept 2023

Conference

ConferenceBritish Academy of Management Conference 2023
Abbreviated titleBAM2023
Country/TerritoryUnited Kingdom
CityBrighton
Period1/09/236/09/23

Keywords

  • Sustainability
  • Consumer behaviour and psychology
  • Ethics and marketing
  • Marketing strategy
  • Retail

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