Cultured meat for a disruptive sustainable future – A preliminary literature review with  bibliometric analysis to design a research agenda

Annesha Makhal; Balkrushna Potdar

Cultured meat for a disruptive sustainable future – A preliminary literature review with bibliometric analysis to design a research agenda

University of Tasmania

Research output: Contribution to conference › Paper › peer-review

Abstract

The objective of this developmental paper is to gauge the nature and direction of the cultured meat literature. Cultured meat offers a disruptive sustainability solution to the rising global demand for meat, thus offering new business opportunities and challenges. The preliminary literature review and bibliometric analysis show that the cultured meat research steams fall under three clusters: (1) Environmental impacts of cultured meat; (2) Consumer acceptance and consumption of cultured meet; and (3) Consumer perceptions of cultured meat. Building on from this review, four research opportunities are suggested: (1) Identifying comprehensive influencers; (2) Developing world contexts; (3) Marketing communications research; and (4) Relationship Marketing.

Original language	English
Publication status	Published - Sept 2023
Event	British Academy of Management : Towards Disruptive Sustainability: New Business Opportunities and Challenges - University of Sussex, Brighton, United Kingdom Duration: 1 Sept 2023 → 6 Sept 2023 Conference number: 37 https://www.bam.ac.uk/events-landing/bam2023-conference.html

Conference

Conference	British Academy of Management
Abbreviated title	BAM
Country/Territory	United Kingdom
City	Brighton
Period	1/09/23 → 6/09/23
Internet address	https://www.bam.ac.uk/events-landing/bam2023-conference.html

Keywords

Sustainability
Consumer behaviour and psychology
Ethics and marketing
Marketing strategy
Retail

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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abstract = "The objective of this developmental paper is to gauge the nature and direction of the cultured meat literature. Cultured meat offers a disruptive sustainability solution to the rising global demand for meat, thus offering new business opportunities and challenges. The preliminary literature review and bibliometric analysis show that the cultured meat research steams fall under three clusters: (1) Environmental impacts of cultured meat; (2) Consumer acceptance and consumption of cultured meet; and (3) Consumer perceptions of cultured meat. Building on from this review, four research opportunities are suggested: (1) Identifying comprehensive influencers; (2) Developing world contexts; (3) Marketing communications research; and (4) Relationship Marketing. ",

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T1 - Cultured meat for a disruptive sustainable future – A preliminary literature review with bibliometric analysis to design a research agenda

AU - Makhal, Annesha

AU - Potdar, Balkrushna

N1 - Conference code: 37

PY - 2023/9

Y1 - 2023/9

N2 - The objective of this developmental paper is to gauge the nature and direction of the cultured meat literature. Cultured meat offers a disruptive sustainability solution to the rising global demand for meat, thus offering new business opportunities and challenges. The preliminary literature review and bibliometric analysis show that the cultured meat research steams fall under three clusters: (1) Environmental impacts of cultured meat; (2) Consumer acceptance and consumption of cultured meet; and (3) Consumer perceptions of cultured meat. Building on from this review, four research opportunities are suggested: (1) Identifying comprehensive influencers; (2) Developing world contexts; (3) Marketing communications research; and (4) Relationship Marketing.

AB - The objective of this developmental paper is to gauge the nature and direction of the cultured meat literature. Cultured meat offers a disruptive sustainability solution to the rising global demand for meat, thus offering new business opportunities and challenges. The preliminary literature review and bibliometric analysis show that the cultured meat research steams fall under three clusters: (1) Environmental impacts of cultured meat; (2) Consumer acceptance and consumption of cultured meet; and (3) Consumer perceptions of cultured meat. Building on from this review, four research opportunities are suggested: (1) Identifying comprehensive influencers; (2) Developing world contexts; (3) Marketing communications research; and (4) Relationship Marketing.

KW - Sustainability

KW - Consumer behaviour and psychology

KW - Ethics and marketing

KW - Marketing strategy

KW - Retail

M3 - Paper

T2 - British Academy of Management

Y2 - 1 September 2023 through 6 September 2023