Culture Shift at Ducati Motorcycles: A Qualitative Case Study

Maktoba Omar

Culture Shift at Ducati Motorcycles: A Qualitative Case Study

Edinburgh Napier University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	16th World Business Congress of the International Management Development Association
Publication status	Published - 6 Jul 2007
Externally published	Yes
Event	16th World Business Congress of the International Management Development Association : "Beyond Borders: New Global Management Development Challenges - Maastricht, Netherlands Duration: 4 Jul 2007 → 8 Jul 2007

Conference

Conference	16th World Business Congress of the International Management Development Association
Abbreviated title	IMDA
Country/Territory	Netherlands
City	Maastricht
Period	4/07/07 → 8/07/07

Cite this

@inproceedings{c23aa1df41d14e1fb11f945873c983eb,

title = "Culture Shift at Ducati Motorcycles: A Qualitative Case Study",

author = "Maktoba Omar",

year = "2007",

month = jul,

day = "6",

language = "English",

booktitle = "16th World Business Congress of the International Management Development Association",

note = "16th World Business Congress of the International Management Development Association : {"}Beyond Borders: New Global Management Development Challenges, IMDA ; Conference date: 04-07-2007 Through 08-07-2007",

}

TY - GEN

T1 - Culture Shift at Ducati Motorcycles: A Qualitative Case Study

AU - Omar, Maktoba

PY - 2007/7/6

Y1 - 2007/7/6

M3 - Conference proceeding

BT - 16th World Business Congress of the International Management Development Association

T2 - 16th World Business Congress of the International Management Development Association

Y2 - 4 July 2007 through 8 July 2007

ER -