Culture Shift at Ducati Motorcycles: A Qualitative Case Study

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication16th World Business Congress of the International Management Development Association
Publication statusPublished - 6 Jul 2007
Externally publishedYes
Event16th World Business Congress of the International Management Development Association : "Beyond Borders: New Global Management Development Challenges - Maastricht, Netherlands
Duration: 4 Jul 20078 Jul 2007

Conference

Conference16th World Business Congress of the International Management Development Association
Abbreviated titleIMDA
CountryNetherlands
CityMaastricht
Period4/07/078/07/07

Cite this

Omar, M. (2007). Culture Shift at Ducati Motorcycles: A Qualitative Case Study. In 16th World Business Congress of the International Management Development Association