Crowdfunding and Alternative Modes of Production

Mark Thorley

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

56 Downloads (Pure)


This chapter examines the relationship between crowdfunding and alternative modes of music production. It does so by firstly examining the established model of music production before defining what is meant by an alternative mode of production. From then, it critiques the immediate and obvious appeal of crowdfunding to expose the actual potential alongside the real challenges of implementation. Finally, it looks at four 'elements' which need to be considered as crucial to fostering an effective relationship between crowdfunding and an alternative mode of production. Those elements are: considered rationale, ignoring the record company model, anticipating potential supported motivations and actively engaging with participants.
Original languageEnglish
Title of host publicationCritical Approaches to the Production of Music and Sound
EditorsEliot Bates, Samantha Bennett
PublisherBloomsbury Academic
Number of pages15
ISBN (Electronic)9781501332067, 9781501332081
ISBN (Print)9781501332050
Publication statusPublished - 1 Nov 2018

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

Finalist in the Association of American Publishers PROSE awards in the Music and Performing Arts Category. See


  • Crowdfunding
  • Alternative finance
  • Peer Production
  • Music Production
  • Creativity
  • Music Recording
  • Record Production
  • Alternative modes of production

ASJC Scopus subject areas

  • Music


Dive into the research topics of 'Crowdfunding and Alternative Modes of Production'. Together they form a unique fingerprint.

Cite this