Cricket Victoria and the 2015 ICC Cricket World Cup: Community Involvement and Participation Legacy

Gerry Urwin, Stephen Burgess, Scott Bingley

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Abstract

Executive Summary

This report focuses on a research project conducted by Victoria University, Australia and Coventry University, UK in conjunction with Cricket Victoria, the governing body for the sport of cricket in Victoria, a state of Australia. The project examined community participation in events conducted by Cricket Victoria in conjunction with the 2015 ICC Cricket World Cup (CWC2015), held in February-March in Australia and New Zealand. The report also addresses the effect of these events on ‘grassroots’ cricket participation. The project involved 220 brief interviews conducted with event attendees and 17 interviews conducted with representatives from Cricket Victoria, local government and event operational staff. Additionally, a further 25 follow up interviews were conducted with participants in November/ December 2015. Three
activities were examined: the ICC Cricket World Cup Trophy Tour, the Cricket
Victoria Community Cup and the MCG Fanzone.
Original languageEnglish
PublisherInstitute for Sport, Exercise and Active Living, Victoria University
Number of pages59
Publication statusPublished - 2016

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Urwin, G., Burgess, S., & Bingley, S. (2016). Cricket Victoria and the 2015 ICC Cricket World Cup: Community Involvement and Participation Legacy. Institute for Sport, Exercise and Active Living, Victoria University.