Abstract

Outlines national and regional creative economy context; Business Model Canvas; identification of the creative economy opportunity.
Translated title of the contributionCreative Economy Project: Day 1 manual
Original languagePortuguese
Place of PublicationSão Paulo
PublisherBritish Council
Number of pages17
Publication statusPublished - 2018

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Bibliographical note

Part of 4 volume series derived from and based based on project delivery by Richard Tomlins with Alan Richards in Brasil in 2017.

Keywords

  • Sprint; rapid business prototyping; Brasil; creative economy; social value,

Cite this

Projeto Economia Criativa : Dia 1 Manual Para Capacitações. / Tomlins, Richard; Cuthill, Helen; Richards, Alan.

São Paulo : British Council, 2018. 17 p.

Research output: Book/ReportCommissioned report

Tomlins R, Cuthill H, Richards A. Projeto Economia Criativa: Dia 1 Manual Para Capacitações. São Paulo: British Council, 2018. 17 p.
Tomlins, Richard ; Cuthill, Helen ; Richards, Alan. / Projeto Economia Criativa : Dia 1 Manual Para Capacitações. São Paulo : British Council, 2018. 17 p.
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