Outlines national and regional creative economy context; Business Model Canvas; identification of the creative economy opportunity.
|Translated title of the contribution||Creative Economy Project: Day 1 manual|
|Place of Publication||São Paulo|
|Number of pages||17|
|Publication status||Published - 2018|
Bibliographical notePart of 4 volume series derived from and based based on project delivery by Richard Tomlins with Alan Richards in Brasil in 2017.
- Sprint; rapid business prototyping; Brasil; creative economy; social value,