Corporate Social Responsibility in Supply Chains of Small and Medium‐Sized Enterprises

This research aims to conceptualise the dimensions of corporate social responsibility (CSR) in supply chains and then investigate the degree of importance and implementation of these CSR practices from SMEs perspectives. Also, it explores the drivers of SMEs’ CSR practices based on the institutional theory and the stakeholder theory. Literature review, panel discussions as well as a large-scale questionnaire survey with SMEs were conducted for this purpose. Step-wise analyses using analytic hierarchy process, performance-importance matrix and ANOVA were used for this purpose. The results showed that SMEs tend to focus on explicit CSR practices that can be easily identified by their customers. It is also shown that stakeholder and institutional pressures were valid in the performance of CSR practices, but largely biased to customers, government and regulatory pressures. This research has value in postulating and testing dimensions of CSR which fully consider supply chain contexts with empirical survey data.