Corporate image and a sport’s governing body

Harjit Sekhon, Sanjit Roy, Simon Chadwick, James Devlin

Research output: Contribution to journalArticle

2 Citations (Scopus)
25 Downloads (Pure)

Abstract

This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined. Publisher Statement: This is an Accepted Manuscript of an article published by Taylor & Francis in The Service Industries Journal on 01 Dec 2016, available online: http://www.tandfonline.com/10.1080/02642069.2016.1255729
Original languageEnglish
Pages (from-to)556-575
Number of pages20
JournalThe Service Industries Journal
Volume36
Issue number11-12
DOIs
Publication statusPublished - 1 Dec 2016

Bibliographical note

This is an Accepted Manuscript of an article published by Taylor & Francis in The Service Industries Journal on 01 Dec 2016, available online: http://www.tandfonline.com/10.1080/02642069.2016.1255729

Keywords

  • corporate image
  • sport
  • trust

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