Corporate Branding and Corporate Reputation

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Public Relations: A Managerial Perspective
Editors	Danny Moss, Barbara DeSanto
Publisher	SAGE Publications
Chapter	6
Pages	145-166
Number of pages	22
ISBN (Print)	978-0-7619-4856-8
Publication status	Published - 2011

Cite this

@inbook{d541ae0a03b94034b3a29c56ceffb262,

title = "Corporate Branding and Corporate Reputation",

author = "Maktoba Omar",

year = "2011",

language = "English",

isbn = "978-0-7619-4856-8",

pages = "145--166",

editor = "Danny Moss and Barbara DeSanto",

booktitle = "Public Relations: A Managerial Perspective",

publisher = "SAGE Publications",

address = "United Kingdom",

}