Corporate Branding and Corporate Reputation

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPublic Relations: A Managerial Perspective
EditorsDanny Moss, Barbara DeSanto
PublisherSAGE Publications
Chapter6
Pages145-166
Number of pages22
ISBN (Print)978-0-7619-4856-8
Publication statusPublished - 2011

Cite this

Omar, M. (2011). Corporate Branding and Corporate Reputation. In D. Moss, & B. DeSanto (Eds.), Public Relations: A Managerial Perspective (pp. 145-166). SAGE Publications.

Corporate Branding and Corporate Reputation. / Omar, Maktoba.

Public Relations: A Managerial Perspective. ed. / Danny Moss; Barbara DeSanto. SAGE Publications, 2011. p. 145-166.

Research output: Chapter in Book/Report/Conference proceedingChapter

Omar, M 2011, Corporate Branding and Corporate Reputation. in D Moss & B DeSanto (eds), Public Relations: A Managerial Perspective. SAGE Publications, pp. 145-166.
Omar M. Corporate Branding and Corporate Reputation. In Moss D, DeSanto B, editors, Public Relations: A Managerial Perspective. SAGE Publications. 2011. p. 145-166
Omar, Maktoba. / Corporate Branding and Corporate Reputation. Public Relations: A Managerial Perspective. editor / Danny Moss ; Barbara DeSanto. SAGE Publications, 2011. pp. 145-166
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