Corporate Branding and Corporate Reputation

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPublic Relations: A Managerial Perspective
EditorsDanny Moss, Barbara DeSanto
PublisherSAGE Publications
Chapter6
Pages145-166
Number of pages22
ISBN (Print)978-0-7619-4856-8
Publication statusPublished - 2011

Cite this

Omar, M. (2011). Corporate Branding and Corporate Reputation. In D. Moss, & B. DeSanto (Eds.), Public Relations: A Managerial Perspective (pp. 145-166). SAGE Publications.