Corporate Branding and Corporate Reputation

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPublic Relations: A Managerial Perspective
EditorsDanny Moss, Barbara DeSanto
PublisherSAGE Publications
Chapter6
Pages145-166
Number of pages22
ISBN (Print)978-0-7619-4856-8
Publication statusPublished - 2011

Cite this