Abstract
There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-making process. Understanding convention decision making factors helps association marketers to attract more delegates and thus gain more benefit from this important sector of tourism industry in future.
Original language | English |
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Pages (from-to) | 54-56 |
Number of pages | 3 |
Journal | International Journal of Trade, Economics and Finance |
Volume | 1 |
Issue number | 1 |
DOIs | |
Publication status | Published - Jun 2010 |
Keywords
- Convention Industry
- Decision Making
- Modeling
- decision-making process
- Event Marketing