Abstract
There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-making process. Understanding convention decision making factors helps association marketers to attract more delegates and thus gain more benefit from this important sector of tourism industry in future.
| Original language | English |
|---|---|
| Pages (from-to) | 54-56 |
| Number of pages | 3 |
| Journal | International Journal of Trade, Economics and Finance |
| Volume | 1 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Jun 2010 |
Keywords
- Convention Industry
- Decision Making
- Modeling
- decision-making process
- Event Marketing
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Cite this
Malek, A., & Mohamed, B. (2010). Convention decision making modeling. International Journal of Trade, Economics and Finance, 1(1), 54-56. https://doi.org/10.7763/IJTEF.2010.V1.10