There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-making process. Understanding convention decision making factors helps association marketers to attract more delegates and thus gain more benefit from this important sector of tourism industry in future.
|Number of pages||3|
|Journal||International Journal of Trade, Economics and Finance|
|Publication status||Published - Jun 2010|
- Convention Industry
- Decision Making
- decision-making process
- Event Marketing