Convention decision making modeling

Anahita Malek, Badaruddin Mohamed

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Abstract

There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-making process. Understanding convention decision making factors helps association marketers to attract more delegates and thus gain more benefit from this important sector of tourism industry in future.
Original languageEnglish
Pages (from-to)54-56
Number of pages3
JournalInternational Journal of Trade, Economics and Finance
Volume1
Issue number1
DOIs
Publication statusPublished - Jun 2010

Keywords

  • Convention Industry
  • Decision Making
  • Modeling
  • decision-making process
  • Event Marketing

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