Consumers' willingness to share digital footprints on social media: the role of affective trust
- Syed Sardar Muhammad
- , Bidit Lal Dey
- , Sharifah Faridah Syed Alwi
- , Muhammad Mustafa Kamal
- , Yousra Asaad
- Middlesex University
- Brunel University
Research output: Contribution to journal › Article › peer-review
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