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Consumers' willingness to share digital footprints on social media: the role of affective trust

  • Syed Sardar Muhammad
  • , Bidit Lal Dey
  • , Sharifah Faridah Syed Alwi
  • , Muhammad Mustafa Kamal
  • , Yousra Asaad
    • Middlesex University
    • Brunel University

    Research output: Contribution to journalArticlepeer-review

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