Abstract
Recent research stresses the need to broaden our understanding of the processes underlying consumer activism (used as an umbrella term for ethical, critical and political consumerism – Koos 2012).
| Original language | English |
|---|---|
| Title of host publication | Unknown Host Publication |
| Publication status | Published - 2016 |
| Event | Macromarketing Conference - Dublin, Ireland Duration: 13 Jul 2016 → 15 Jul 2016 |
Conference
| Conference | Macromarketing Conference |
|---|---|
| Country/Territory | Ireland |
| City | Dublin |
| Period | 13/07/16 → 15/07/16 |