Consumer or Consumption Activism? Theorising the Role and Motives of Organisations in Mediating Consumer Activism in a Political Conflict Zone: Early Findings from Ukraine

Eva Kipnis, N. Pisarenko

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

Recent research stresses the need to broaden our understanding of the processes underlying consumer activism (used as an umbrella term for ethical, critical and political consumerism – Koos 2012).
Original languageEnglish
Title of host publicationUnknown Host Publication
Publication statusPublished - 2016
EventMacromarketing Conference - Dublin, Ireland
Duration: 13 Jul 201615 Jul 2016

Conference

ConferenceMacromarketing Conference
Period13/07/1615/07/16

Bibliographical note

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