Abstract
Recent research stresses the need to broaden our understanding of the processes underlying consumer activism (used as an umbrella term for ethical, critical and political consumerism – Koos 2012).
Original language | English |
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Title of host publication | Unknown Host Publication |
Publication status | Published - 2016 |
Event | Macromarketing Conference - Dublin, Ireland Duration: 13 Jul 2016 → 15 Jul 2016 |
Conference
Conference | Macromarketing Conference |
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Country/Territory | Ireland |
City | Dublin |
Period | 13/07/16 → 15/07/16 |