Recent research stresses the need to broaden our understanding of the processes underlying consumer activism (used as an umbrella term for ethical, critical and political consumerism – Koos 2012).
|Title of host publication||Unknown Host Publication|
|Publication status||Published - 2016|
|Event||Macromarketing Conference - Dublin, Ireland|
Duration: 13 Jul 2016 → 15 Jul 2016
|Period||13/07/16 → 15/07/16|