Consumer or Consumption Activism? Theorising the Role and Motives of Organisations in Mediating Consumer Activism in a Political Conflict Zone: Early Findings from Ukraine

Eva Kipnis, N. Pisarenko

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding

    Abstract

    Recent research stresses the need to broaden our understanding of the processes underlying consumer activism (used as an umbrella term for ethical, critical and political consumerism – Koos 2012).
    Original languageEnglish
    Title of host publicationUnknown Host Publication
    Publication statusPublished - 2016
    EventMacromarketing Conference - Dublin, Ireland
    Duration: 13 Jul 201615 Jul 2016

    Conference

    ConferenceMacromarketing Conference
    Country/TerritoryIreland
    CityDublin
    Period13/07/1615/07/16

    Bibliographical note

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