Consumer identity acculturation strategies: an alternative approach to analysing consumers’ perceptions of foreign and domestic brands

Eva Kipnis; A.J. Broderick

Consumer identity acculturation strategies: an alternative approach to analysing consumers’ perceptions of foreign and domestic brands

Eva Kipnis
, A.J. Broderick

Research output: Contribution to conference › Paper

64 Downloads (Pure)

Original language	English
Publication status	Published - 2009

Bibliographical note

Paper presented at the Academy of Marketing Annual Conference 2009, Held 7-9 July 2009, Leeds, UK, and published in the conference proceedings.

Keywords

international marketing
consumer social identity
brand image
acculturation

Access to Document

Consumer identity acculturation strategies

http://www.leedsmet.ac.uk/conferences/am2009/index.html

Cite this

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title = "Consumer identity acculturation strategies: an alternative approach to analysing consumers{\textquoteright} perceptions of foreign and domestic brands",

keywords = "international marketing, consumer social identity, brand image, acculturation",

author = "Eva Kipnis and A.J. Broderick",

note = "Paper presented at the Academy of Marketing Annual Conference 2009, Held 7-9 July 2009, Leeds, UK, and published in the conference proceedings.",

year = "2009",

language = "English",

}

TY - CONF

T1 - Consumer identity acculturation strategies: an alternative approach to analysing consumers’ perceptions of foreign and domestic brands

AU - Kipnis, Eva

AU - Broderick, A.J.

N1 - Paper presented at the Academy of Marketing Annual Conference 2009, Held 7-9 July 2009, Leeds, UK, and published in the conference proceedings.

PY - 2009

Y1 - 2009

KW - international marketing

KW - consumer social identity

KW - brand image

KW - acculturation

M3 - Paper

ER -