Consumer identity acculturation strategies: an alternative approach to analysing consumers’ perceptions of foreign and domestic brands

Eva Kipnis, A.J. Broderick

    Research output: Contribution to conferencePaper

    17 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - 2009

    Bibliographical note

    Paper presented at the Academy of Marketing Annual Conference 2009, Held 7-9 July 2009, Leeds, UK, and published in the conference proceedings.

    Keywords

    • international marketing
    • consumer social identity
    • brand image
    • acculturation

    Cite this

    @conference{5a18573a5aef4f21a6c2efebe0b780d6,
    title = "Consumer identity acculturation strategies: an alternative approach to analysing consumers’ perceptions of foreign and domestic brands",
    keywords = "international marketing, consumer social identity, brand image, acculturation",
    author = "Eva Kipnis and A.J. Broderick",
    note = "Paper presented at the Academy of Marketing Annual Conference 2009, Held 7-9 July 2009, Leeds, UK, and published in the conference proceedings.",
    year = "2009",
    language = "English",

    }

    TY - CONF

    T1 - Consumer identity acculturation strategies: an alternative approach to analysing consumers’ perceptions of foreign and domestic brands

    AU - Kipnis, Eva

    AU - Broderick, A.J.

    N1 - Paper presented at the Academy of Marketing Annual Conference 2009, Held 7-9 July 2009, Leeds, UK, and published in the conference proceedings.

    PY - 2009

    Y1 - 2009

    KW - international marketing

    KW - consumer social identity

    KW - brand image

    KW - acculturation

    M3 - Paper

    ER -