Consumer generated advertising in blogs

Dilip S. Mutum; Q. Wang

doi:10.4018/978-1-60566-792-8.ch013

Consumer generated advertising in blogs

Dilip S. Mutum, Q. Wang

Research output: Chapter in Book/Report/Conference proceeding › Chapter

33 Citations (Scopus)

413 Downloads (Pure)

Abstract

Publisher statement: This chapter appears in the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption edited/authored by M.S. Eastin, T. Daugherty & N.M. Burns, Copyright 2010, IGI Global, www.igi-global.com. Posted by permission of the publisher.

Original language	English
Title of host publication	Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Editors	Matthew S. Eastin, Terry Daugherty, Neal M. Burns
Place of Publication	Hershey, PA
Publisher	IGI Global
Pages	248-261
Volume	1
ISBN (Print)	9781605667928, 9781605667935
DOIs	https://doi.org/10.4018/978-1-60566-792-8.ch013
Publication status	Published - 2010

Bibliographical note

This chapter appears in the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption edited/authored by M.S. Eastin, T. Daugherty & N.M. Burns, Copyright 2010, IGI Global, www.igi-global.com. Posted by permission of the publisher.

Keywords

blogs
consumer generated advertising
marketing mix

Access to Document

10.4018/978-1-60566-792-8.ch013

Consumer generated advertising

Cite this

@inbook{20c1f2debb2c4d4d984307268deff95c,

title = "Consumer generated advertising in blogs",

abstract = "Publisher statement: This chapter appears in the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption edited/authored by M.S. Eastin, T. Daugherty & N.M. Burns, Copyright 2010, IGI Global, www.igi-global.com. Posted by permission of the publisher.",

keywords = "blogs, consumer generated advertising, marketing mix",

author = "Mutum, {Dilip S.} and Q. Wang",

note = "This chapter appears in the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption edited/authored by M.S. Eastin, T. Daugherty & N.M. Burns, Copyright 2010, IGI Global, www.igi-global.com. Posted by permission of the publisher.",

year = "2010",

doi = "10.4018/978-1-60566-792-8.ch013",

language = "English",

isbn = "9781605667928",

volume = "1",

pages = "248--261",

editor = "Eastin, {Matthew S.} and Terry Daugherty and Burns, {Neal M.}",

booktitle = "Handbook of Research on Digital Media and Advertising: User Generated Content Consumption",

publisher = "IGI Global",

address = "United States",

}

TY - CHAP

T1 - Consumer generated advertising in blogs

AU - Mutum, Dilip S.

AU - Wang, Q.

N1 - This chapter appears in the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption edited/authored by M.S. Eastin, T. Daugherty & N.M. Burns, Copyright 2010, IGI Global, www.igi-global.com. Posted by permission of the publisher.

PY - 2010

Y1 - 2010

N2 - Publisher statement: This chapter appears in the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption edited/authored by M.S. Eastin, T. Daugherty & N.M. Burns, Copyright 2010, IGI Global, www.igi-global.com. Posted by permission of the publisher.

AB - Publisher statement: This chapter appears in the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption edited/authored by M.S. Eastin, T. Daugherty & N.M. Burns, Copyright 2010, IGI Global, www.igi-global.com. Posted by permission of the publisher.

KW - blogs

KW - consumer generated advertising

KW - marketing mix

U2 - 10.4018/978-1-60566-792-8.ch013

DO - 10.4018/978-1-60566-792-8.ch013

M3 - Chapter

SN - 9781605667928

SN - 9781605667935

VL - 1

SP - 248

EP - 261

BT - Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

A2 - Eastin, Matthew S.

A2 - Daugherty, Terry

A2 - Burns, Neal M.

PB - IGI Global

CY - Hershey, PA

ER -

Consumer generated advertising in blogs

Abstract

Bibliographical note

Keywords

Access to Document

Fingerprint

Cite this