Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability

A.J. Broderick; C. Demangeot; N.R. Adkins; N.S. Ferguson; G.R. Henderson; G. Johnson; Eva Kipnis; J.M. Mandiberg; R.D. Mueller; C. Pullig; A. Roy; M.A. Zuniga

Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability

A.J. Broderick
, C. Demangeot
, N.R. Adkins
, N.S. Ferguson
, G.R. Henderson
, G. Johnson
, Eva Kipnis
, J.M. Mandiberg
, R.D. Mueller
, C. Pullig
, A. Roy
, M.A. Zuniga

Research output: Contribution to journal › Article › peer-review

66 Downloads (Pure)

Original language	English
Journal	Journal of Research for Consumers
Volume	19
Publication status	Published - 2011

Keywords

cultural diversity
consumer behaviour
vulnerabilities
multicultural marketplace
coping behaviours
consumer empowerment

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Empowerment in multicultural marketplacesFinal published version, 259 KBLicence: CC BY

http://jrconsumers.com/Academic_Articles/issue_19/Multicultural_academic5.pdfLicence: CC BY

Cite this

Broderick, A. J., Demangeot, C., Adkins, N. R., Ferguson, N. S., Henderson, G. R., Johnson, G., Kipnis, E., Mandiberg, J. M., Mueller, R. D., Pullig, C., Roy, A., & Zuniga, M. A. (2011). Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability. Journal of Research for Consumers, 19. http://jrconsumers.com/Academic_Articles/issue_19/Multicultural_academic5.pdf

Broderick, AJ, Demangeot, C, Adkins, NR, Ferguson, NS, Henderson, GR, Johnson, G, Kipnis, E, Mandiberg, JM, Mueller, RD, Pullig, C, Roy, A & Zuniga, MA 2011, 'Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability', Journal of Research for Consumers, vol. 19. <http://jrconsumers.com/Academic_Articles/issue_19/Multicultural_academic5.pdf>

@article{b7f351feccc64a36b1891de800e1e513,

title = "Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability",

keywords = "cultural diversity, consumer behaviour, vulnerabilities, multicultural marketplace, coping behaviours, consumer empowerment",

author = "A.J. Broderick and C. Demangeot and N.R. Adkins and N.S. Ferguson and G.R. Henderson and G. Johnson and Eva Kipnis and J.M. Mandiberg and R.D. Mueller and C. Pullig and A. Roy and M.A. Zuniga",

year = "2011",

language = "English",

volume = "19",

journal = "Journal of Research for Consumers",

issn = "1444-6359",

publisher = "Korean Society for the Study of Obesity",

}

TY - JOUR

T1 - Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability

AU - Broderick, A.J.

AU - Demangeot, C.

AU - Adkins, N.R.

AU - Ferguson, N.S.

AU - Henderson, G.R.

AU - Johnson, G.

AU - Kipnis, Eva

AU - Mandiberg, J.M.

AU - Mueller, R.D.

AU - Pullig, C.

AU - Roy, A.

AU - Zuniga, M.A.

PY - 2011

Y1 - 2011

KW - cultural diversity

KW - consumer behaviour

KW - vulnerabilities

KW - multicultural marketplace

KW - coping behaviours

KW - consumer empowerment

M3 - Article

SN - 1444-6359

VL - 19

JO - Journal of Research for Consumers

JF - Journal of Research for Consumers

ER -