Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability

A.J. Broderick, C. Demangeot, N.R. Adkins, N.S. Ferguson, G.R. Henderson, G. Johnson, Eva Kipnis, J.M. Mandiberg, R.D. Mueller, C. Pullig, A. Roy, M.A. Zuniga

Research output: Contribution to journalArticle

16 Downloads (Pure)
Original languageEnglish
JournalJournal of Research for Consumers
Volume19
Publication statusPublished - 2011

Keywords

  • cultural diversity
  • consumer behaviour
  • vulnerabilities
  • multicultural marketplace
  • coping behaviours
  • consumer empowerment

Cite this

Broderick, A. J., Demangeot, C., Adkins, N. R., Ferguson, N. S., Henderson, G. R., Johnson, G., ... Zuniga, M. A. (2011). Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability. Journal of Research for Consumers, 19.