Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability

A.J. Broderick, C. Demangeot, N.R. Adkins, N.S. Ferguson, G.R. Henderson, G. Johnson, Eva Kipnis, J.M. Mandiberg, R.D. Mueller, C. Pullig, A. Roy, M.A. Zuniga

Research output: Contribution to journalArticlepeer-review

28 Downloads (Pure)
Original languageEnglish
JournalJournal of Research for Consumers
Publication statusPublished - 2011


  • cultural diversity
  • consumer behaviour
  • vulnerabilities
  • multicultural marketplace
  • coping behaviours
  • consumer empowerment

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