Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability

A.J. Broderick; C. Demangeot; N.R. Adkins; N.S. Ferguson; G.R. Henderson; G. Johnson; Eva Kipnis; J.M. Mandiberg; R.D. Mueller; C. Pullig; A. Roy; M.A. Zuniga

Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability

A.J. Broderick, C. Demangeot, N.R. Adkins, N.S. Ferguson, G.R. Henderson, G. Johnson, Eva Kipnis, J.M. Mandiberg, R.D. Mueller, C. Pullig, A. Roy, M.A. Zuniga

School of Marketing and Management

Research output: Contribution to journal › Article › peer-review

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Original language	English
Journal	Journal of Research for Consumers
Volume	19
Publication status	Published - 2011

Keywords

cultural diversity
consumer behaviour
vulnerabilities
multicultural marketplace
coping behaviours
consumer empowerment

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Empowerment in multicultural marketplacesFinal published version, 259 KBLicence: CC BY

http://jrconsumers.com/Academic_Articles/issue_19/Multicultural_academic5.pdfLicence: CC BY

Cite this

Broderick, A. J., Demangeot, C., Adkins, N. R., Ferguson, N. S., Henderson, G. R., Johnson, G., Kipnis, E., Mandiberg, J. M., Mueller, R. D., Pullig, C., Roy, A., & Zuniga, M. A. (2011). Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability. Journal of Research for Consumers, 19. http://jrconsumers.com/Academic_Articles/issue_19/Multicultural_academic5.pdf

Broderick, AJ, Demangeot, C, Adkins, NR, Ferguson, NS, Henderson, GR, Johnson, G, Kipnis, E, Mandiberg, JM, Mueller, RD, Pullig, C, Roy, A & Zuniga, MA 2011, 'Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability', Journal of Research for Consumers, vol. 19. <http://jrconsumers.com/Academic_Articles/issue_19/Multicultural_academic5.pdf>

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author = "A.J. Broderick and C. Demangeot and N.R. Adkins and N.S. Ferguson and G.R. Henderson and G. Johnson and Eva Kipnis and J.M. Mandiberg and R.D. Mueller and C. Pullig and A. Roy and M.A. Zuniga",

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AU - Broderick, A.J.

AU - Demangeot, C.

AU - Adkins, N.R.

AU - Ferguson, N.S.

AU - Henderson, G.R.

AU - Johnson, G.

AU - Kipnis, Eva

AU - Mandiberg, J.M.

AU - Mueller, R.D.

AU - Pullig, C.

AU - Roy, A.

AU - Zuniga, M.A.

PY - 2011

Y1 - 2011

KW - cultural diversity

KW - consumer behaviour

KW - vulnerabilities

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KW - coping behaviours

KW - consumer empowerment

M3 - Article

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VL - 19

JO - Journal of Research for Consumers

JF - Journal of Research for Consumers

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