Consumer boycott amid conflict: The situated agency of political consumers in the occupied Palestinian territory

Aurelie Brockerhoff, Mufid Qassoum

Research output: Contribution to journalArticle

9 Downloads (Pure)

Abstract

Participation is central to the success of political consumption movements. To date, consumer research has explored participation from the lens of the individual consumer activist. In this article we argue that such actor-centric approaches that equate individual motivation and willingness of potential consumer activists with likely participation are limited because they imply consumer freedom and agency irrespective of context. By exploring political consumption amid conflict, we illustrate how a particular setting frames the behaviours and decision-making of political consumers. Drawing on findings from a study of consumer boycott as part of the Boycott, Divestment and Sanctions campaign in the West Bank (occupied Palestinian territory), we outline a set of market and societal barriers that frame the participation of potential boycotters. We show how these political, economic and sociocultural factors influence the range of possible actions for consumers and make participation more problematic, if not impossible. The findings of this study call for a need to re-evaluate how political consumption can be an oppositional or transformational practice, and support recent calls for a consideration of the roles of agency and power in consumption. To this effect, we propose the concept of ‘situated agency’ to analyse participation in political consumption that moves beyond actor-centric explanations. We hope such reconsiderations will contribute to a more nuanced understanding of participation in political consumption across different consumption contexts.
Original languageEnglish
Pages (from-to)(In-press)
Number of pages21
JournalJournal of Consumer Culture
Volume(In-press)
Early online date1 Nov 2019
DOIs
Publication statusE-pub ahead of print - 1 Nov 2019

Fingerprint

Participation
Boycott
Palestinians
Decision making
Influence factors
Political economics
Divestment
Willingness
Sanctions
Consumer research

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission
or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or
sold commercially in any format or medium without the formal permission of the copyright holders.

Keywords

  • Political consumption; consumer boycott; consumer agency; boycott
  • divestments and sanctions; conflict

ASJC Scopus subject areas

  • Business and International Management
  • Social Psychology
  • Arts and Humanities (miscellaneous)
  • Sociology and Political Science
  • Economics and Econometrics
  • Marketing

Cite this

Consumer boycott amid conflict : The situated agency of political consumers in the occupied Palestinian territory. / Brockerhoff, Aurelie; Qassoum, Mufid.

In: Journal of Consumer Culture, Vol. (In-press), 01.11.2019, p. (In-press).

Research output: Contribution to journalArticle

@article{ffa9f8b852ff4e8591112bfab8cdd2e9,
title = "Consumer boycott amid conflict: The situated agency of political consumers in the occupied Palestinian territory",
abstract = "Participation is central to the success of political consumption movements. To date, consumer research has explored participation from the lens of the individual consumer activist. In this article we argue that such actor-centric approaches that equate individual motivation and willingness of potential consumer activists with likely participation are limited because they imply consumer freedom and agency irrespective of context. By exploring political consumption amid conflict, we illustrate how a particular setting frames the behaviours and decision-making of political consumers. Drawing on findings from a study of consumer boycott as part of the Boycott, Divestment and Sanctions campaign in the West Bank (occupied Palestinian territory), we outline a set of market and societal barriers that frame the participation of potential boycotters. We show how these political, economic and sociocultural factors influence the range of possible actions for consumers and make participation more problematic, if not impossible. The findings of this study call for a need to re-evaluate how political consumption can be an oppositional or transformational practice, and support recent calls for a consideration of the roles of agency and power in consumption. To this effect, we propose the concept of ‘situated agency’ to analyse participation in political consumption that moves beyond actor-centric explanations. We hope such reconsiderations will contribute to a more nuanced understanding of participation in political consumption across different consumption contexts.",
keywords = "Political consumption; consumer boycott; consumer agency; boycott, divestments and sanctions; conflict",
author = "Aurelie Brockerhoff and Mufid Qassoum",
note = "Copyright {\circledC} and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.",
year = "2019",
month = "11",
day = "1",
doi = "10.1177/1469540519882483",
language = "English",
volume = "(In-press)",
pages = "(In--press)",
journal = "Journal of Consumer Culture",

}

TY - JOUR

T1 - Consumer boycott amid conflict

T2 - The situated agency of political consumers in the occupied Palestinian territory

AU - Brockerhoff, Aurelie

AU - Qassoum, Mufid

N1 - Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

PY - 2019/11/1

Y1 - 2019/11/1

N2 - Participation is central to the success of political consumption movements. To date, consumer research has explored participation from the lens of the individual consumer activist. In this article we argue that such actor-centric approaches that equate individual motivation and willingness of potential consumer activists with likely participation are limited because they imply consumer freedom and agency irrespective of context. By exploring political consumption amid conflict, we illustrate how a particular setting frames the behaviours and decision-making of political consumers. Drawing on findings from a study of consumer boycott as part of the Boycott, Divestment and Sanctions campaign in the West Bank (occupied Palestinian territory), we outline a set of market and societal barriers that frame the participation of potential boycotters. We show how these political, economic and sociocultural factors influence the range of possible actions for consumers and make participation more problematic, if not impossible. The findings of this study call for a need to re-evaluate how political consumption can be an oppositional or transformational practice, and support recent calls for a consideration of the roles of agency and power in consumption. To this effect, we propose the concept of ‘situated agency’ to analyse participation in political consumption that moves beyond actor-centric explanations. We hope such reconsiderations will contribute to a more nuanced understanding of participation in political consumption across different consumption contexts.

AB - Participation is central to the success of political consumption movements. To date, consumer research has explored participation from the lens of the individual consumer activist. In this article we argue that such actor-centric approaches that equate individual motivation and willingness of potential consumer activists with likely participation are limited because they imply consumer freedom and agency irrespective of context. By exploring political consumption amid conflict, we illustrate how a particular setting frames the behaviours and decision-making of political consumers. Drawing on findings from a study of consumer boycott as part of the Boycott, Divestment and Sanctions campaign in the West Bank (occupied Palestinian territory), we outline a set of market and societal barriers that frame the participation of potential boycotters. We show how these political, economic and sociocultural factors influence the range of possible actions for consumers and make participation more problematic, if not impossible. The findings of this study call for a need to re-evaluate how political consumption can be an oppositional or transformational practice, and support recent calls for a consideration of the roles of agency and power in consumption. To this effect, we propose the concept of ‘situated agency’ to analyse participation in political consumption that moves beyond actor-centric explanations. We hope such reconsiderations will contribute to a more nuanced understanding of participation in political consumption across different consumption contexts.

KW - Political consumption; consumer boycott; consumer agency; boycott

KW - divestments and sanctions; conflict

UR - http://www.scopus.com/inward/record.url?scp=85074698465&partnerID=8YFLogxK

U2 - 10.1177/1469540519882483

DO - 10.1177/1469540519882483

M3 - Article

VL - (In-press)

SP - (In-press)

JO - Journal of Consumer Culture

JF - Journal of Consumer Culture

ER -