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Consequences of customer-company identification

  • Sanjit Roy
  • , Harjit Sekhon

    Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Annual Conference
    Publication statusPublished - 2010
    Event43rd Academy of Marketing Conference - Coventry, United Kingdom
    Duration: 6 Jul 2010 → 8 Jul 2010

    Conference

    Conference43rd Academy of Marketing Conference
    Country/TerritoryUnited Kingdom
    CityCoventry
    Period6/07/10 → 8/07/10

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