Consequences of customer-company identification

Sanjit Roy, Harjit Sekhon

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Annual Conference
Publication statusPublished - 2010
Event43rd Academy of Marketing Conference - Coventry, United Kingdom
Duration: 6 Jul 20108 Jul 2010


Conference43rd Academy of Marketing Conference
CountryUnited Kingdom

Cite this

Roy, S., & Sekhon, H. (2010). Consequences of customer-company identification. In Academy of Marketing Annual Conference