Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach

Ioannis Assiouras

    Research output: Contribution to conference › Abstract › peer-review

    Original languageEnglish
    Publication statusPublished - 2015
    EventAMA Winter Marketing Educators’ Conference - San Antonio, United States
    Duration: 12 Feb 2015 → 14 Feb 2015

    Conference

    ConferenceAMA Winter Marketing Educators’ Conference
    Country/TerritoryUnited States
    CitySan Antonio
    Period12/02/15 → 14/02/15

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