Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach

Ioannis Assiouras

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2015
EventAMA Winter Marketing Educators’ Conference - San Antonio, United States
Duration: 12 Feb 201514 Feb 2015

Conference

ConferenceAMA Winter Marketing Educators’ Conference
CountryUnited States
CitySan Antonio
Period12/02/1514/02/15

Cite this

Assiouras, I. (2015). Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach. Abstract from AMA Winter Marketing Educators’ Conference, San Antonio, United States.

Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach. / Assiouras, Ioannis.

2015. Abstract from AMA Winter Marketing Educators’ Conference, San Antonio, United States.

Research output: Contribution to conferenceAbstract

Assiouras, I 2015, 'Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach' AMA Winter Marketing Educators’ Conference, San Antonio, United States, 12/02/15 - 14/02/15, .
Assiouras I. Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach. 2015. Abstract from AMA Winter Marketing Educators’ Conference, San Antonio, United States.
Assiouras, Ioannis. / Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach. Abstract from AMA Winter Marketing Educators’ Conference, San Antonio, United States.
@conference{f5db7b5a338b4d7da7fa9f4a7602342a,
title = "Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach",
author = "Ioannis Assiouras",
year = "2015",
language = "English",
note = "AMA Winter Marketing Educators’ Conference ; Conference date: 12-02-2015 Through 14-02-2015",

}

TY - CONF

T1 - Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach

AU - Assiouras, Ioannis

PY - 2015

Y1 - 2015

M3 - Abstract

ER -