Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach

Ioannis Assiouras

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventAMA Winter Marketing Educators’ Conference - San Antonio, United States
Duration: 12 Feb 201514 Feb 2015


ConferenceAMA Winter Marketing Educators’ Conference
Country/TerritoryUnited States
CitySan Antonio

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