Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach

Ioannis Assiouras

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2015
EventAMA Winter Marketing Educators’ Conference - San Antonio, United States
Duration: 12 Feb 201514 Feb 2015

Conference

ConferenceAMA Winter Marketing Educators’ Conference
CountryUnited States
CitySan Antonio
Period12/02/1514/02/15

Cite this

Assiouras, I. (2015). Conceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach. Abstract from AMA Winter Marketing Educators’ Conference, San Antonio, United States.