Conceptualising social media entrepreneurial engagement from the socio-cognitive theory

The increasing accessibility to digital technologies has impacted the scope and nature of entrepreneurship activities. Through the Internet and platforms like the social media, entrepreneurs have been empowered to reach larger markets across geographical boundaries with potential impacts on economic outcomes. Therefore, the need to clarify the underlying factors of individuals' engagement in digital entrepreneurial activities has become essential to deepen understanding of digital entrepreneurship's role in economic empowerment. Following the social cognitive theory, we conceptualise individuals' cognitive awareness and interaction with the social environment as determinants of social media entrepreneurial engagement. This study contributes to the literature by situating individuals within the context of their engagement in entrepreneurial activities.