Conceptualising social media entrepreneurial engagement from the socio-cognitive theory

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2 Citations (Scopus)
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Abstract

The increasing accessibility to digital technologies has impacted the scope and nature of entrepreneurship activities. Through the Internet and platforms like the social media, entrepreneurs have been empowered to reach larger markets across geographical boundaries with potential impacts on economic outcomes. Therefore, the need to clarify the underlying factors of individuals' engagement in digital entrepreneurial activities has become essential to deepen understanding of digital entrepreneurship's role in economic empowerment. Following the social cognitive theory, we conceptualise individuals' cognitive awareness and interaction with the social environment as determinants of social media entrepreneurial engagement. This study contributes to the literature by situating individuals within the context of their engagement in entrepreneurial activities.

Original languageEnglish
Article number846138
Number of pages8
JournalJournal of Entrepreneurship: Research & Practice
Volume2021
DOIs
Publication statusPublished - 4 Feb 2021
Externally publishedYes

Bibliographical note

Copyright © 2021. Adedapo Oluwaseyi Ojo and Mazni Alias. Distributed under Creative Commons Attribution 4.0 International CC-BY 4.0

Keywords

  • Digital entrepreneurship
  • Social media engagement
  • Socio-cognitive theory

ASJC Scopus subject areas

  • Education
  • Business, Management and Accounting(all)

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