Conceptualising Customer-Perceived Value in the Online Context

Connie Chang; Sally Dibb

doi:10.1007/978-3-319-11797-3_190

Conceptualising Customer-Perceived Value in the Online Context

Connie Chang, Sally Dibb

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce setting. The developed model extends the value literature by integrating a range of key variables into a single theoretical framework. The findings suggest that Taiwanese consumers place greater importance on the sacrifice associated with purchasing tourism products than they do on the price, quality and satisfaction elements.

Original language	English
Title of host publication	Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Publisher	Springer Nature
Pages	333
Number of pages	1
ISBN (Electronic)	978-3-319-11797-3
ISBN (Print)	978-3-319-11796-6
DOIs	https://doi.org/10.1007/978-3-319-11797-3_190
Publication status	Published - 12 Oct 2014

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Analytical Support
Develop Model
Holistic Model
Holistic View
Marketing Literature

ASJC Scopus subject areas

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-11797-3_190

Cite this

Conceptualising Customer-Perceived Value in the Online Context. / Chang, Connie; Dibb, Sally.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference . Springer Nature, 2014. p. 333 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Conceptualising Customer-Perceived Value in the Online Context

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this