Conceptualising Customer-Perceived Value in the Online Context

Connie Chang, Sally Dibb

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce setting. The developed model extends the value literature by integrating a range of key variables into a single theoretical framework. The findings suggest that Taiwanese consumers place greater importance on the sacrifice associated with purchasing tourism products than they do on the price, quality and satisfaction elements.

Original languageEnglish
Title of host publicationProceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
PublisherSpringer Nature
Number of pages1
ISBN (Electronic)978-3-319-11797-3
ISBN (Print)978-3-319-11796-6
Publication statusPublished - 12 Oct 2014

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.


  • Analytical Support
  • Develop Model
  • Holistic Model
  • Holistic View
  • Marketing Literature

ASJC Scopus subject areas

  • Strategy and Management
  • Marketing


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