This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce setting. The developed model extends the value literature by integrating a range of key variables into a single theoretical framework. The findings suggest that Taiwanese consumers place greater importance on the sacrifice associated with purchasing tourism products than they do on the price, quality and satisfaction elements.
|Title of host publication||Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference|
|Number of pages||1|
|Publication status||Published - 12 Oct 2014|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
Bibliographical notePublisher Copyright:
© 2015, Academy of Marketing Science.
- Analytical Support
- Develop Model
- Holistic Model
- Holistic View
- Marketing Literature
ASJC Scopus subject areas
- Strategy and Management