Abstract
This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce setting. The developed model extends the value literature by integrating a range of key variables into a single theoretical framework. The findings suggest that Taiwanese consumers place greater importance on the sacrifice associated with purchasing tourism products than they do on the price, quality and satisfaction elements.
Original language | English |
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Title of host publication | Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference |
Publisher | Springer Nature |
Pages | 333 |
Number of pages | 1 |
ISBN (Electronic) | 978-3-319-11797-3 |
ISBN (Print) | 978-3-319-11796-6 |
DOIs | |
Publication status | Published - 12 Oct 2014 |
Publication series
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
Keywords
- Analytical Support
- Develop Model
- Holistic Model
- Holistic View
- Marketing Literature
ASJC Scopus subject areas
- Strategy and Management
- Marketing